I am Anna, a freelance multidisciplinary designer, focusing on UX/UI design. I love design, communication with, communication of messages, ideas and values that make the user’s life a bit more fun, meaningful and easy.
I am a good listener, I don’t like to impose my vision and expertise, I rather prefer matching them with context and reality. My approach is purely intellectual and I believe in working ethos and a fun creative and working process.
I am a designer with 15+ years of experience, based in London, Sofia, Bulgaria, and I work primarily on a remote basis.
In communication and collaboration I trust. It is in the beginning of the design process. UX design starts with defining the main concept, goal, points of interaction and environment settings.
Digital design is the bridge between the initial idea/concept and final implementation and production. I can successfully participate in setting the main UX workflow and user roles, creating low-fi as well as hi-fi comps and further providing the necessary HTML/CSS responsive code to make sure it all works well. I also believe the visual QA on a regular basis is needed once the development and implementation have started.
I am most proud with every next project I take. Since every project is a separate universe with its own center of semantic gravitation and focus, from startup projects to multi-level managed corporate ones, all have their specific challenges and sleepless nights. A good job which can make one feel proud is a timely one, with quick turnarounds of adequate aesthetics and solid logic behind each designer's choice.